Škoda for Le Tour De France

Created for a special Telegraph pullout during Le Tour de France, this illustrated feature put cycling fans right in the middle of the action—highlighting the essential (and often unexpected) roles Škoda vehicles play throughout the race.

From the director’s car stocked with champagne to the caravane car brimming with crowd-pleasers, each vehicle was brought to life through a vibrant, infographic-style illustration. With photography dominating the rest of the publication, the use of illustration helped this piece stand out—making space for storytelling that’s both visual and data-rich.

Mileage, cargo, roles—every detail was captured to show how Škoda really does power every kilometer of the Tour, from media support to last-minute spare parts.

client: Škoda for Le Tour De France